Blogger Relations

People like people who are pretty much as they are. You can read this year after year in Edelman’s trust study. So if you are inside public relations and want to reach bloggers you should be a blogger. Here are some quick tips:

1. Think about something that you really, really love – e.g. your life, PR or running.
2. Make sure that the subject doesn’t bore you after a couple of month.
3. Make sure the subject represents yourself – if not start with 1..
4. Don’t wait for webspace, more knowledge or the big idea – start with blogspot or wordpress.com.
6. Find your time to write and blog constantly.
5. Read other blogs and learn what works – it’ll help you when you write “blog” releases.
7. Track your blog with analytics it will give you the insights about (1.) the Analytics (2.) your visitors.

PS: The tec stuff will not stop you – everything is easy.