People like people who are pretty much as they are. You can read this year after year in Edelman’s trust study. So if you are inside public relations and want to reach bloggers you should be a blogger. Here are some quick tips: 1. Think about something that you really, really love – e.g. your [...]
Archive for the ‘Pitching’ Category
Best practice case study on blogger relations
Juli 7th, 2010 
Albert Today I read an article from pr-squared and you can see how they pushed out the messages… Lessons learned: 1. Make the right people talk about it. 2. If you reached the right bloggers the conversation will spread to other blogs and communities. 3. Be unique in the approach. 4. Have a real, great and [...]
We start-up
Juli 5th, 2010 Albert After blogging for several years and different domains out there I will now start microblogging about everything I can find in the web for blogger relations. Be a bit patient for the first posts and I’ll hope you enjoy this stuff. You will get plenty of useful information. And yes, I will be short and [...]
Blogger Relations – Kommunikation mit den digitalen Meinungsführern
Januar 10th, 2010 Albert Blogger-Relations ist die Kommunikation mit Meinungsführern im Social Web. Durch die voranschreitende Digitalisierung und neuen Techniken unterliegen die Public Relations einem kontinuierlichen Wandel. Der Pool an PR-Instrumente ist gewachsen und auch die Informationsbeschaffung der Journalisten verändert sich. Durch die erleichterten Publikationsmöglichkeiten im Web, entstehen neue, informelle Kanäle, die abseits der Tageszeitungen und Massenmedien die Menschen [...]
Posted in Pitching 
Tags: Blog PR, Blogger relations, digital relations, unternehmenskommunikation 
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